So what does it mean to brand yourself? By branding yourself, I am talking about figuring out what style speaks to you when you are shopping and enter one of your go-to department stores or your favorite boutique.
Where is it in that store you travel to first? Is it to the dresses, skirts, tops, jeans, workout clothes, undergarments, or accessories? Or perhaps you love to browse through each and every rack until you find something you think you might like. Or maybe the shoes, oh the shoes! What kind of styles are you attracted to?
Talk about style overload when you walk into any store. There are the plain and simple styles, the flashy and bold styles, the relaxed styles, the fitted styles, the elegant styles, the sexy styles, the casual styles, the sporty styles…. OK, I will stop there considering I could go on and on about every style out there. However, each of us has a particular brand, a style that speaks to our personality, and finding that brand promotes a positive self image and increases confidence.
Now you know where to look, what to look for, and exactly what fits your style. Not to mention the fact that you are going to save tons of time shopping (I definitely consider that a plus)! You have finally found your brand! Because you have found your brand, you feel confident in what you wear, and therefore you walk with a little more strut, you stand a little taller, and you know that anyone who walks by will wonder what your secret is to being that confident woman all women aspire to.